Your business can be wildly successful with the “business basics,” such as a solid business model, excellent customer service and a premium product… but what about your marketing efforts? How will your customers find you? Are they doing a quick Google search or driving by your physical location? In the same vein as a good branding and business marketing strategy is your business’ signage efforts.
The term “signage” encompasses a large range of mediums, including:
- Channel Letters/Signs (on buildings)
- Indoor Pop-Up Banners
- Outdoor Banners
- Window Graphics
- Yard Signs
- Aluminum or Metal Signs
- Directional/Wayfinding Signs
- Floor Signs
This is just to name a few options. Even in the increasingly digital age, signage is still a crucial part of any business experience and success.
But… what makes it have such a significant impact? Here are 4 of PIP Metro Indy’s top reasons your business should be leveraging signage:
1. Clear Communication
When you need to provide your customers with a ton of details, instructions, or anything in between — but don’t want them to be overwhelmed — clear, well-designed signage is a concise option to provide bulk information. Signage that is easy to read, understand and process can help your clients with their decision-making and perception of your brand in a matter of seconds. Some examples of signs you want to be easily accessible for a positive reflection on your brand and company include:
- Directional Signage
- Parking Signs
- Office Locations (Suites, Buildings, Etc.)
- Safety Signage
Additionally, clear communication in your company’s signage can greatly increase the chances for your customer to purchase from you, as well as share your information to their network if it is easy enough to comprehend in a split second.
2. Enhance Your Brand
The signage you choose should reflect your brand’s identity with elements such as your color scheme, fonts, logo, and graphics. This ensures there is no marketing difference between the brand you are portraying in other advertising forms and the signage you are displaying. Additionally, signage can amplify your brand’s personality and character, allowing your business to have its own identity to give it an edge against the competition.
With so much to offer and communicate to your customers, it’s critical to place your project in the right hands. The PIP Metro Indy team understands the variables involved in your business’ successful sign execution from substrate, placement, durability, compliance regulation and the WOW factor your business needs to stand out from the competition.
3. Competitive Advantage
Ensuring you stand out from the competition is a major key to your business’ success, and the best way to do that is through clear signage. Along with clearly communicating who you are and what your business does, signage can allow you to customize your message to your target audience to ensure you are reaching the right customers for your business. Highlighting as many mediums as necessary for your business is a breeze with signage, as this can strengthen your sales methods to attract new business if your messages align with each other. These small tweaks and audience customizations can make all the difference to stand out from your business’ competition.
4. Yearly Advertising
Lastly, but arguably most important, is signage’s longevity and return on investment (ROI) to provide your business year round advertising. If you’re using an outdoor or exterior sign, they can be visible 24 hours a day, 365 days a year for the life of the sign, providing continuous advertising. This can even extend to other signs on-premises, such as door signs with hours of operation, suite numbers, products/services your company offers, and much more. Choosing the right material and medium for signs can further extend its longevity and provide advertising for years to come.
Throughout the entire process, the PIP Metro Indy team will be right by your side. Our expert team will walk through the project with you and provide customized recommendations based on your business’ needs to maximize your signage success. Contact us today to discuss your next project.
Need some additional signage ideas and inspiration? Check out our Pinterest board here.
Watch PIP Metro Indy’s short clip to learn more about how signage can boost your business: