Tips for Unforgettable Brochure Design
Creating a brochure that stands out requires the right mix of design, content and strategy. Here are five tips ...
Product Labeling: A Powerful Marketing Tool
More than a tag or sticker on a box, a label is an essential device that bridges the gap ...
Corporate Gifts That Reflect Todays Values
The holidays present a prime opportunity for brands to connect with employees, clients and partners through thoughtful, strategic gifting. ...
Direct-To-Fabric (DTF) Heat Transfer Instructions
PIP Metro Indy is excited to offer Direct-To-Fabric (DTF) Heat Transfer Film that you can use to customize items ...
How Signage Color Affects Customers
Let’s say you have a hot new promotion coming up, and you want to create high-impact signage to promote ...
PIP Metro Indy’s Quarterly Wrap-Up: Q4 2025
Throughout 2025, PIP Metro Indy has continued supporting businesses across Indianapolis and the greater central Indiana area with reliable ...
Strategic Holiday Packaging Trends
Leveraging holiday packaging trends can significantly boost brand visibility and customer engagement. Here are key strategies to help you ...
Make Your Annual Report POP!
An annual report is a chance to showcase your organization’s accomplishments, build trust with stakeholders and invite future engagement. ...
The Psychology Behind Seasonal Packaging
Seasonal packaging is a powerful tool for eliciting deep emotional connections with your consumers. By leveraging the emotions and ...
Command Attention with Large Format Graphics
Large-format graphics are powerful visual tools that command attention, clearly convey messages and transform spaces into engaging brand experiences. ...
Implement Effective Directional Signage
Effective directional signage is crucial for guiding visitors, enhancing their experience and streamlining operations across various environments. It starts ...
The Quiet Power of Direct Mail in a Digital World
Marketing has always moved in cycles—what was once old soon becomes new again. Just as vinyl records have made ...
PIP Metro Indy’s Quarterly Wrap-Up: Q3 2025
As Q3 of 2025 comes to a close, we’re reflecting on the successes we’ve shared with clients this season ...
Tips for Successful Direct Mail Envelopes
Even in the current hyper-digital landscape, direct mail defies the odds, delivering some of the most impressive results among ...
Driving Brand Management Through Promotional Products
The Enduring Power of Tangibility Despite the surge in digital marketing, promotional products continue to deliver impactful results. Lasting ...
Window Graphics – A Powerful Marketing Tool
Window graphics are a powerful and cost-effective tool for enhancing visibility, communicating brand messaging and attracting new customers. These ...
Transform Your Space With Interior Signage
Interior signage serves a broader purpose beyond informing or wayfinding—it’s a critical component of brand ...
Make Branded Apparel Part of Your Marketing Strategy
Company-branded apparel can be just as creative and fashion-forward as your business: It can look trendy and graphic or ...
Leveraging Direct Mail Personalization
The latest Salesforce State of Marketing Report reveals key trends proving direct mail’s enduring value ...
PIP Metro Indy’s Quarterly Wrap-Up: Q2 2025
Now that we’re halfway through 2025 (I know, can you believe it?!), we’ve had some time to reflect on ...
Elevate Your Marketing Materials with Specialty Finishes
Response rates tend to go up when we add bells and whistles to printed pieces. These can include gloss ...
Outdoor Signage – Tradition Meets Innovation
In the ever-evolving world of marketing, outdoor signage remains foundational for effective brand communication. Understanding the nuances of this ...
Get Strategic with Promo Products
Your promotional strategy is the careful selection of promotional products that drive awareness of your ...
What’s Popular for Business Wall Graphics?
Here are some of our favorite trends in wall graphics for business applications. Inspired by Nature Wall graphics that ...
PIP Metro Indy’s Guide To Canva
Canva is a fantastic free to use (with optional paid features) program for designing posters, booklets, business cards, and ...
Maximize the Effectiveness of Your Booth Graphics
Your booth graphics are an essential marketing tool for attracting attention and connecting with attendees at local events or ...
Elevate Your Brand with Custom Packaging
Here are some ways that investing in unique packaging can make a significant impact on your brand’s success. Creating ...
PIP Metro Indy’s Quarterly Wrap-Up: Q1 2025
2025 has come out of the gate swinging, and it has us very excited for the year to come! ...
Frosted Window Graphics: Enhancing Privacy and Boosting Branding
The frosted window graphic treatment offers numerous benefits for commercial applications, making them an excellent choice for businesses seeking ...
7 Clever Direct Mail Envelope Ideas to Boost Open Rates
Ensuring your mailer stands out in the physical mailbox is more important than ever. Check out these seven ideas ...
Interactive Elements to Boost Your Marketing Collateral
Adding interactive elements to your marketing collateral can help you create more unforgettable experiences while bridging the worlds of ...
Get More Out of Your Trade Show Promo Items
Conventions and trade shows present a unique opportunity to reach a captive audience actively engaged in learning more about ...
Five Trends Shaping Direct Mail
Direct mail keeps evolving, increasing opportunities to achieve effectiveness with the latest leading technologies. Below are the top five ...
Avoid These 5 Common Mistakes for Trade Show Signage
Well-executed signage at a trade show or event can help make your presence a success by bringing people to ...
Improve Your Campaign by Avoiding These Common CTA Mistakes
Landing pages and web visits are essential to your marketing efforts—and your click-through rate is a strong measure of ...
Make a Lasting Impression with Exterior Signage
One way to freshen up your marketing efforts is to replace weathered and faded exterior signs. The quality of ...
Signage Mistakes to Avoid
The signage you use in and around your business serves a variety of purposes, from displaying essential information and ...
PIP Metro Indy’s Quarterly Wrap-Up: Q4 2024
As the PIP Metro Indy team looks back on our year, we can’t help but feel very grateful for ...
Strengthen Client Relationships with Thank You Campaigns
In today's digital age, the personal touch of a physical thank-you makes a lasting impression on people. “Thank you” ...
Unwrapping Emotions: The Power of Seasonal Packaging
Seasonal packaging is more than just the festive wrapper around your products. It is a powerful tool for eliciting ...
Why A-Frame Signs Are An A+ Marketing Choice
Sandwich boards, also known as A-frame signs, are a great tactic to add to your marketing mix. Despite having ...
Why Utilize Sticker Marketing In Your Strategy
Sticker marketing might seem simple, but it has enormous potential. Small and visually appealing, stickers offer a unique way ...
PIP Metro Indy’s Quarterly Wrap-Up: Q3 2024
With the end of 2024 in sight, the PIP Metro Indy team is taking a look back at the ...
The Importance of Product Labeling
Product labeling is more than a tag or sticker on a box or bag. It is an essential marketing ...
The Real Value of Promotional Products
Every time you attend an event or tradeshow, you likely receive anywhere from one to a dozen goodies, from ...
5 Ways to Add Extra “Oomph” to Your Printed Pieces
If you’re a marketing professional looking to make an unforgettable statement, nothing has the same impact as print. Even ...
How Great Leave-Behinds Make Your Presentations Even More Effective
Congratulations – you booked that big meeting with a prospective, high-value client. You and your team crafted a beautiful ...
Boost Fundraising for Nonprofits
Direct mail remains one of the most effective fundraising channels for nonprofit organizations, despite the popularity of digital marketing. This ...
PIP Metro Indy’s Quarterly Wrap-Up: Q2 2024
As we’re officially halfway through 2024, this is a great time to check in and see what printing and signage ...
Creating Attractive Special Event Invitations
You’ve picked a date for your wedding, graduation party or other special event. You know the theme and location, and ...
The Long and Short of Using Direct Mail Letters for Fundraising
As marketers, we constantly hear that we should think shorter: For email subject lines, keep to 40 characters or ...
Are Stock Photos Right For You?
Whether you are a start-up company or a large multinational brand, a photo says a thousand words about your ...
Elevate Your Promotional Product Strategy
In today’s marketing landscape, brands must continually look for ways to engage audiences and create lasting impressions. Promotional products, ...
How Signage Strengthens Your Brand
Despite living in a largely digital world, the significance of physical business signs remains high. They are the tangible, ...
Experiential Events: The Next Frontier in Event Marketing
Hybrid and virtual events have been on the rise since 2019, largely because of their ability to reach a ...
Embrace Innovation in Printing
We're almost done with the first quarter of 2024 and are seeing the results of how organizations are implementing ...
PIP Metro Indy’s Quarterly Wrap-Up: Q1 2024
2024 has kicked off with a bang! PIP Metro Indy saw a large surge of clients updating their marketing ...
The Psychology of Brochures for Sales Success
When making a lasting impression on your audience, brochures deliver. The most obvious reason why brochures get noticed is ...
Three Costly Copy Mistakes To Avoid For Direct Mail Success
Let that pain be your gain and learn three of the most common copy mistakes that can dramatically diminish ...
Crash Course: Effective QR Codes
Quick Response (QR) Codes are an easy and convenient way to connect your printed projects (mailers, labels, signs, etc.) ...
Top 5 Reasons to Refresh Your Brand
As we start a new year, it’s a great time to reflect on the previous year to see what ...
The Power of Print: Real Impact On Restaurants
In today's competitive restaurant environment, how you market your business is almost as important as what's on the menu. ...
Getting Strategic with Promotional Products
There is an art to selecting the best promotional products for each event you attend or exhibit at. Take time ...
PIP Metro Indy’s Quarterly Wrap-Up: Q4 2023
2023 is coming to a close, and what an eventful year it has been. PIP Metro Indy saw an ...
The Importance of a Good Label in the Digital World
Historically, labels have been essential for potential customers to find a product and learn more before purchasing it. But ...
Plan or Procrastinate? Your Corporate Holiday Gifting Guide to Lead Times
The holidays are quickly approaching. Have you started thinking about your corporate gifting needs? This handy guide fills you ...
How to Save on Your Direct Mail Costs
Direct mail is one of the most consistently high-performing marketing tactics with results that beat email and search. Our ...
‘Tis The Season: A guide To Seasonal Promotional Product Planning
Season after season, there’s one thing that never goes out of style: good swag! Although a high-quality promotional gift ...
PIP Metro Indy’s Quarterly Wrap-Up: Q3 2023
PIP Metro Indy is excited to see the resurgence of live events, tradeshows, concerts, and overall business growth from ...
This Season’s Biggest Trends in Executive Gifting
The corporate gifting season is here! We know how daunting it can be to come up with fresh gift ...
Label It! 6 Steps to Success
Labels are everywhere! Thanks to their versatility, labels go on just about anything. So how do you make sure ...
Easy Ideas to Make Your Celebrations Special
This year, there’s a lot to celebrate. Besides returning to the office and observing employee milestones and birthdays, there ...
Anatomy of a Successful Direct Mail Envelope
Direct mail continues to be a reliable marketing tactic for small businesses. One of the keys to having a ...
Up Your Signage Game with These Creative Finishes
Whether for a special event, tradeshow or exhibition, your event signage should stand out. Signs promote your brand, welcome ...
3 Ways to Get to Know Your Audience
How well do you know your audience? Do you have a complete picture of their demographic information, interests, habits, ...
7 Steps To Keep Your Marketing Plan On Track
Before you can market your products or services to potential customers, you need to understand who you’re targeting and ...
8 Label Design Trends & Tips to Watch
In today’s consumer-driven environment, product labels play a crucial role in shaping our purchasing decisions. As we shop in ...
PIP Metro Indy’s Quarterly Wrap-Up: Q2 2023
The PIP Metro Indy team has had the pleasure of helping so many new clients in 2023, and we’d ...
5 Reasons Direct Mail Remains Effective
Digital marketing tactics had their heyday, dominating the methods for customer outreach. But today, what’s old is new again. ...
Let PIP’s Experience Handle Your Vision
There are a lot of options in the Indianapolis and surrounding area for your signage and printing needs, and ...
Swag Summer: Buy & Brand The Latest Trends
Branded company swag is timeless and seasonless. People love getting free stuff, and whether they realize it or not, ...
Checklist For A Top-Notch Print
Creating a professional, top-notch print isn’t quite as easy and pulling a few elements from Google and placing them ...
2023’s Hottest Sign Trends
As recognized leaders in sign design and creation, it’s our job to help companies develop a signage strategy to ...
4 Hallmarks of An Effective Label
When you visit a store, shop online or search for an item, labels are a key factor in choosing ...
Custom Wedding Stationery: The Simplest Purchase For Your Big Day
Planning a wedding can be a daunting task. Of course, we urge you to remember that the most important part ...
PIP Metro Indy’s Quarterly Wrap-Up: Q1 2023
2023 is off to a great start for our clients, and the PIP Metro Indy team is excited to ...
Trade Show Promo Item Strategy: Swag Smarter, Spend Less
There's a long-standing truism in our industry that to save money on your print and production jobs, you need ...
First Impressions Made Great With Quality Business Cards
No matter how far technology has advanced, printed business cards will always be necessary. They are the pinnacle of an ...
Create Product Labels That Sell: PIP’s Top 3 Tips
Are your product labels living up to their potential? Up to 85% of purchase decisions are based simply on ...
Branding: More Than A Logo
As marketers, we often talk about “brand” and “branding” interchangeably: You might apply your company's branding to a brochure ...
Don’t Tank Your Direct Mail Campaign: 5 Tips to Maximize Results
For many marketing teams, direct mail is their go-to, delivering an MVP performance every time. But other marketers have ...
Crafting Successful Signage Strategies
Retail and business signs are critical to the success of local businesses. To adequately share information with consumers and ...
Create Quality Training Materials To Stand the Test of Time
Whether you’re welcoming a new crop of entry-level employees or you’re bringing in a new C-suite executive, your training ...
Fitness Centers & Gyms: Are Your Signs in Shape?
As the joviality of the holiday season gives way to serious new year’s resolutions, fitness centers will inevitably see ...
PIP Metro Indy’s Quarterly Wrap-Up: Q4 2022
With 2022 coming to a close, the PIP Metro Indy team is grateful we were able to overcome the ...
Choosing The Right Paper: The Ultimate Guide
With so many options, finishes, weights, and colors to choose from, how do you know which paper is the ...
PIP Metro Indy’s Quarterly Wrap-Up: Q3 2022
As we rounded the corner into the second half of 2022, we saw our first glimpse into the printing, ...
Finishing The Job: Common Bindery Solutions
Choosing the right bindery option for your printed booklet is almost as important as writing and designing the booklet ...
Swag for All Seasons: A Guide to Promotional Items
Season after season, there’s one thing that never goes out of style: good swag! A high-quality promotional gift works ...
PIP Metro Indy Launches Expanded WeTransfer Site For Customers
PIP Metro Indy is excited to announce the launch of our new, custom WeTransfer website: https://pipmetroindy.wetransfer.com This new file upload ...
Reader’s Spreads vs. Printer’s Spreads vs. Single-Page PDFs
What are Reader's Spreads? Reader's Spreads refers to a pair of facing pages, typically the left and right pages ...
PIP Metro Indy Unveils New Logo
AUG 1, 2022 – PIP—a marketing, signs, and print services provider since 1965—has introduced a new logo that underscores the brand’s ...
Form & Function: Creating an Effective Label
Labels are everywhere! You see them on shopping bags and food packaging; wrapped around water, wine and shampoo bottles; adhered ...
4 Types of Creative Event Signage
While signs are necessary, there’s no rule that says they have to be flat and dull. You can make your ...
PIP Metro Indy’s Quarterly Wrap-Up: Q2 2022
Q2 of 2022 saw new challenges, new customers, and new opportunities, and we’re thankful for our customers for continuing ...
5 Benefits of Wayfinding Signs For Customer Service
Wayfinding signs are critical to your company’s customer service experience; they’re used in any location where it is necessary to ...
5 Types of Signs To Wow Employees and Clients
Did you know that the design of your work or retail space can communicate a lot about your company? It ...
How Print Helps Restaurants Re-Engage Customers & Grow Business
The last two years have been tough on all industries, and restaurants have had to be flexible to adapt to ...
Leverage Branded Apparel To Grow Your Business
Company-branded apparel offers many of the same benefits of a uniform but with a more casual vibe your employees or ...
PIP Metro Indy’s Quarterly Wrap-Up: Q1 2022
At PIP Metro Indy, we have seen a lot of change happen in the first quarter of 2022. From ...
Top 10 Printing Pitfalls To Avoid
At PIP Metro Indy, we receive countless files each week for custom printing projects. However, many of the artwork ...
Maintain Brand Consistency with Online Ordering Portals
Every organization has at least one: that rogue marketer or salesperson who has their own unique ideas and is determined ...
7 Steps To Improve Promotional Product Campaigns
Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned. This includes taking ...
Understanding The Importance of Clean Data
Over time, businesses that actively use data accumulate a lot of information. Without proper maintenance, that information eventually grows outdated, ...
Direct Mail Isn’t Dead: How To Adapt Your Strategy in 2022
It may seem boring and outdated, but direct mail can be a game-changer for businesses of any size. At PIP ...
Refresh and Revisit Branded Packaging
Attractive, high-quality packaging is a critical investment, as 72% of consumers say that a product’s package substantially influences their purchasing ...
How Labels Help Your Brand ‘Stick’ Around
Product labels, stickers, and graphic decals can be vital to your branding and promotional efforts. Plus, when was the last ...
Reconnect with PIP in 2022
Throughout the COVID-19 pandemic, PIP Metro Indy has remained open and operating to provide high-quality printing, signage and marketing ...
Between The Signs: 4 Ways To Leverage Signage
Your business can be wildly successful with the “business basics,” such as a solid business model, excellent customer service and ...
Envelopes 101: The Ultimate Size Guide
Choosing the right envelope for your next project can be a confusing process, but the PIP Metro Indy team is ...
Free Print-Ready Design Templates
PIP Metro Indy wants to help your designs stand out from the competition. While we have a graphic designer ...
Best Practices For Exporting & Packaging Files To Print
At PIP Metro Indy, we want to make sure we provide the highest quality printed materials that we can ...
Top Picks For Commercial-Use Font Websites
If you want to create eye-catching, show stopping marketing materials for your business/brand, the design process typically starts with choosing ...
PIP Ranks #21 in List of Largest Printers in the U.S. and Canada
PIP Marketing, Signs, Print has ranked #21 on the 2020 Printing Impressions 350 ranking of the largest printing companies in ...
PIP Is A Proud Supporter of Local Charities
PIP is proud to sponsor with local charities + organizations to make our community better! Learn more about who we ...
ASI Awards BASI Certificate to MaryBeth Sargent
Ad specialty pro earns the industry’s most prestigious education award TREVOSE, PA – April 4, 2017 – The Advertising Specialty ...
We’re Certified by The State of Indiana!
We have some great news to announce! PIP Marketing, Signs, Print Indy has been certified by The State of Indiana ...
Changing Things Up
You read that title right. Here at PIP, we want to make some changes to give better service to our current ...
Our Online Presence Is Almost Complete
If you're visiting us on this website, that means you found our new URL! The undertaking of making our own ...
Meet PIP Printing and Marketing Services East 96th Street Owner – Carol Sandberg
Our fearless leader, Carol Sandberg, started her PIP career in 1982. She’s the epitome of Hoosier hospitality. She adores her ...
Buzzworthy Promotional Products for 2016
Oprah revealed her annual list of Favorite Things in November, and consumers are swarming to scoop up these hot items just in ...
Top 7 Content Marketing Trends for 2016
2016 is expected to mark a new era for content marketing, and integrated marketers who want to stay ahead of ...
