PIP Metro Indy logo, a marketing, signs, print company

processing@pipmetroindy.com | +1 317-569-1855 | M – F 8:30am – 5:00pm

3855 E. 96th Street, Suite P Indianapolis, IN 46240

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FAQs2022-03-02T19:59:58+00:00
Are there any alternative design software options?2022-03-18T17:41:57+00:00

While the Adobe Creative Cloud Suite is considered the design industry’s standard, there are several alternative software options (both free and discounted) that may be more accessible to beginners or small teams. Here are a few of the PIP Metro Indy staff picks:

Where can I find commercial-use stock photos?2022-03-18T16:44:24+00:00

The PIP Metro Indy team has a great list of stock photo website you can use for your next project that offer both free and pay-to-use elements. Here are a few of our favorites:

What are the most common graphic file types? When should I use a certain file type?2022-03-18T16:19:12+00:00

When discussing graphic file types, there are 2 categories of file types: raster vs. vector. 

Raster: Also known as bitmap, these are files that are compiled of pixels with unique color information to create an image. Since raster files are pixel based, they are resolution dependent and can’t be drastically resized without compromising their resolution. This can cause files to become blurry or pixelated. Common file types include:

  • .bmp (Microsoft Windows Bitmap formatted image)
  • .gif (Graphics Interchange Format)
  • .ico (file format for icons in Microsoft Windows)
  • .iff (Interchange File Format)
  • .jp2 (JPEG2000)
  • .jpg (Joint Photographic Experts Group)
  • .jpeg (Joint Photographic Experts Group)
  • .png (Portable Network Graphic)
  • .psd (Adobe Photoshop Drawing)
  • .raw (General term for image data captured by digital camera)
  • .tif (Tagged Image File Format)
  • .tiff (Tagged Image File Format)

 

Vector: Vector based drawings, such as Illustrator files, build images by using mathematical formulas to describe points, lines, and shapes. This is unlike scans, which depend on proper resolution for realistic rendering. Vector graphics are resolution independent and can be enlarged to any size without loss of quality. In short, if you scanned it, it’s not vector-based. Common vector file types include:

  • .ai (Adobe Illustrator)
  • .dvi (Tex)
  • .eps (Encapsulated Postscript)
  • .gz (PostScript)
  • .pdf (Portable Document Format)
  • .ps (PostScript)

Unless otherwise explicitly stated from the PIP Metro Indy team, we will need a print ready PDF to ensure the highest quality product. Learn more about our preferred file export options and settings here.

What are the most common sizes of foamcore boards and signs?2022-03-10T16:34:21+00:00

The most common sizes for foamcore boards and signs are:

  • 8″ x 10″
  • 12″ x 18″
  • 18″ x 24″
  • 24″ x 36″
  • 36″ x 48″

However, if these sizes don’t fit your needs, don’t worry! We can assist with custom sized foamcore boards and signs for every project. No project is too big or small for our team to handle.

What are the most common sizes of pop-up or retractable banners?2022-03-10T16:29:49+00:00

The most common sizes of pop-up or retractable banners are:

  • 24″ x 91″ (with 6″ bleed at bottom)
    • Final graphic size: 24″ x 85″
  • 24″ x 98″ (with 6″ bleed at bottom)
    • Final graphic size: 24″ x 92″
  • 36″ x 92″ (with 6″ bleed at bottom)
    • Final graphic size: 36″ x 86″
    • This is a PIP standard stock item and the most common size we recommend.
  • 48″ x 75″ (with 6″ bleed at bottom)
    • Final graphic size: 48″ x 69″

Many of these banner stand sizes can be at varying heights, all with a 6″ bleed added at the bottom of the piece to roll into the banner stand.

However, if these sizes don’t fit your needs, don’t worry! We can assist with custom sized pop-up and retractable banners for every project. No project is too big or small for our team to handle.

What are the most common sizes for yard signs or corrugated material?2022-03-10T16:16:39+00:00

The most common sizes for yard signs or corrugated materials are:

  • 6″ x 24″
  • 12″ x 24″
  • 18″ x 24″ (most common)
  • 24″ x 36″
  • 36″ x 48″

However, if these sizes don’t fit your needs, don’t worry! We can assist with custom sized yard signs and corrugated material for every project. No project is too big or small for our team to handle.

What are the most common sizes for banners?2022-03-10T16:10:46+00:00

The most common sizes for banners are:

  • 6′ x 3′ (72″ x 36″)
  • 4′ x 2′ (48″ x 24″)
  • 4′ x 6′ (48″ x 72″)
  • 8′ x 4′ (96″ x 48″)

However, if these sizes don’t fit your needs, don’t worry! We can assist with custom sized banners for every project to ensure your brand gets noticed. No project is too big or small for our team to handle.

What type of mailing services do you offer?2022-03-03T20:54:03+00:00

In our digital age, consider this powerful piece of information: 90% of direct mail gets opened*. Direct mail is tangible, enables consumers to read information when it’s convenient for them (and can be saved for future reference). Whatever your business objective—boosting sales, creating loyalty programs or increasing ROI — PIP Metro Indy can help you deftly craft campaigns that connect you to meaningful prospects and customers.  Use some or all of our full-service capabilities to serve your needs:

  • Direct mail design, production and response tracking
  • One-to-one marketing
  • Variable data printed materials
  • Mail list acquisition
  • Data management
  • Kitting and fulfillment
  • Inserting and hand assembly
  • Bar coding

Don’t see what you need here? Don’t worry — our expert team can help find the right mailing solution for you. Contact us today!

What does personalization mean?2022-03-03T20:49:58+00:00

Personalization is another term or phrase for variable data printing, a method of printing that has a personalized element (or multiple) for each recipient. This could be as simple as a unique name and address, or as complex and sophisticated as unique text, images, and graphics to each recipient.

What is variable data printing?2022-03-03T18:23:54+00:00

Variable data printing, also known as “data-driven printing,” allows each printed document to be personalized to a specific recipient. Most commonly, this is used for creating postcards or flyers where the name and address are personalized, but this could have many other usages. For other projects, you could even change content, images, graphics and more if your project needs that level of customization.

What’s the difference between embossing and debossing?2022-03-03T18:08:07+00:00

There’s a few distinct differences between embossing and debossing:

  • Emboss: The process of pressing an image or design into paper, so it lies above the surface of an already printed sheet, by an uninked block or die.
  • Deboss: This is essentially the opposite of embossing, where the image or design is pressed into the paper, so it lies below the surface of an already printed sheet, by an uninked block or die.
  • Blind Debossing: When an image is pushed down into the paper, below the surface. This leaves an indented texture into the paper.
  • Blind Emboss: When an image is raised up out of the paper without the use of ink or foils. This method is not recommended for intricate designs or detail.
What type of bindery methods can I use for multi-page projects?2022-03-03T18:00:50+00:00

Some of the common methods of binding books and other multi-page documents include:

  • Perfect Binding: A bindery process that involves binding sheets that have been ground at the spine and are held to the cover by glue. Also called adhesive bind, cut-back bind, glue bind, paper bind, patent bind, perfecting bind, soft bind and soft cover.
  • Saddle Stitch: A bindery process where sheets are stapled together where they fold at the spine. This could also be called a pamphlet stitch, saddle wire or a stitch bind.
  • Coil Binding: A bindery method that takes a durable plastic coil, resembling a long spring, that is twisted through small holes punched on the book(let)’s spine. Can also be called spiral binding.
  • Wire-O Bindery: A book binding method where pre-formed pairs of wire loops run along the C-shaped hole punches at the book’s spine. These loops are then crimped together to form a circle and secure the book together. This is also known as Twin Loop, Double-Loop, Double-O, Duo-Wire, Wire Binding or Ring Wire.
  • Case Binding: Often called a cloth bind, edition bind, hard bind, or hard cover, this bindery method uses glue to hold a binder board case around a printed product. This is commonly seen in “coffee table” type books.

Not seeing a solution to fit your project? Contact us today to see how we can help!

Do I need to impose my design if it is 2-up (or more) if they will be printed more than 1 to a sheet?2022-03-03T17:56:19+00:00

No, you don’t need to impose your own artwork to be multiple up. Chances are if you submit an imposed file, our designers will need to break it apart and re-impose it to ensure proper printing and finishing. We’ll handle any imposition and multiple-up formatting on our end.

 

Do you deliver or ship jobs once they are done?2022-03-03T17:48:45+00:00

Yes! We can ship your job to anywhere in the world that you request. If your delivery is local to Indianapolis, we have a driver on staff that can bring your finished product to you. If you’re a bit further outside of the Indianapolis circle, don’t worry — we typically ship with UPS or FedEx unless otherwise noted. If you need this project shipped and in-hands by a certain date, we will do our best to accommodate your deadlines, but third-party shipping providers are not guaranteeing delivery dates due to these unprecedented times and short staffing issues.

What forms of payment do you accept?2022-03-03T17:34:39+00:00

PIP Metro Indy accepts all major credit cards, checks, cash, and most other ACH/electronic payment methods. We can also set up a charge account for your business as well. Please fill out and submit this form to apply for Net 30 terms with PIP Metro Indy.

Note: Credit Card payments over $1,000 will be charged an additional 3% processing fee.

If you have any questions, need additional documentation or would like to set up electronic payments (such as ACH), please reach out to our Accounting Department at: accounting@pipmetroindy.com or visit our Contact page here.

 

Where can I find fonts and design elements to use on my project?2022-03-03T17:21:24+00:00

At PIP Metro Indy, we want to ensure your designs are both high-quality… and legally created. Often times, the “free font” websites will cater primarily to personal use font downloads for items such as gifts to family & friends, around the house projects, or even school projects. These fonts should not be used for any kind of business-related marketing or print materials.

But where do you start the hunt for a commercially licensed font that fits your brand? Here are some our top picks to start your hunt, including both free and paid options here.

Where can I find design templates for common projects?2022-03-03T16:59:45+00:00

PIP Metro Indy wants to help your designs stand out from the competition. While we have a graphic designer on staff to assist with your next project, we know that many of our clients want to create their own artwork and send us a print-ready file. To help streamline the process, we’ve compiled zip files of our most popular print-ready templates in PDF and/or Adobe InDesign formats that you can use and create business cards, banners, stickers, envelopes, and more.

Check out the full list of print-ready templates here.

What are the most common sizes of postcards?2022-03-10T16:10:31+00:00

The most common sizes for postcards are:

  • 4″ x 6″
  • 5″ x 7″
  • 5.5″ x 8.5″

If you’re designing your own artwork, check out our Postcard Templates here.

However, if these sizes don’t fit your needs, don’t worry! We can assist with custom sized postcards for every project. No project is too big or small for our team to handle.

What are the most common sizes of envelopes?2022-03-10T16:02:46+00:00

Business envelopes are most commonly referred to by their numbers, such as #9 or #10 envelopes. Below are the most common envelope sizes:

Size   Width x Length
#6 1/4 3 1/2″ x 6″
#6 3/4 3 5/8″ x 6 1/2″
#7 3 3/4″ x 6 3/4″
#7 3/4 3 7/8″ x 7 1/2″
#8 5/8 3 5/8″ x 8 5/8″
#9 3 7/8″ x 8 7/8″
#10 4 1/8″ x 9 1/2″
#11 4 1/2″ x 10 3/8″
#12 4 3/4″ x 11″
#14 5″ x 11 1/2″

For more information about envelope sizing, check out “PIP Metro Indy’s Ultimate Envelope Guide” here.

What are the most common sizes for catalogs and booklets?2022-03-03T16:15:57+00:00

The most common sizes for catalogs and booklets are:

  • 5.5″ x 8.5″
  • 8.5″ x 11″
  • 11″ x 17″

Check out our Booklet Templates here.

Check out our Catalog & Manual Templates here.

However, if these sizes don’t fit your needs, don’t worry! We can assist with custom sized catalogs and booklets for every project. No project is too big or small for our team to handle.

Is white considered a printing color on paper?2022-03-03T15:13:09+00:00

The default color for print and sign substrates is typically white, so it isn’t necessary to use white ink on these mediums. If a colored paper or substrate (other than white) is used, our team will work with you to determine what method would be best to produce the white color on your project. In this situation, if white is required on the colored piece, white is considered a printing color.

What are Pantone or Spot colors?2022-03-03T14:54:11+00:00
  • Spot Color: This is a universal color matching system used for printing to ensure the selected color will be exactly the same every time, no matter the printer or substrate. This could also be referred to as Pantone Colors or PMS (Pantone Matching System) Colors.
  • PMS (Pantone Matching System): Refers to the Pantone Matching System, this is a universal color matching system used for printing to ensure the selected color will be exactly the same every time, no matter the printer or substrate. This could also be referred to as Pantone Colors or Spot Colors.

Choosing a Pantone or Spot color ensures your colors are consistent between mediums, systems, and print runs. If you have any questions or need more information about choosing a Pantone or Spot color for your next project, contact us today!

What’s the difference between RGB and CMYK? Does it matter for printing?2022-03-03T14:54:50+00:00
  • RGB: The additive color primaries: red, green, and blue.
  • CMYK: An abbreviation for Cyan (blue), Magenta (Pink/Red), Yellow, and Black. These are the four process colors a digital printer uses to create all other colors. Any artwork should be submitted in CMYK color format to avoid changes in color when printing.

Computer monitors use the RGB color model, but printers use the CMYK color model (which can reproduce most of the RGB color model). This is an importance difference, as the colors you are seeing on your computer screen may not be a 100% accurate representation of color when the project is printed.

If you are able to, we do ask that you convert all files to CMYK to ensure color accuracy as close as possible. You will likely notice a shift in colors when you do this conversion, usually making your colors a bit lighter.

If color is a concern for your project, talk to one of our team members to discuss getting a printed sample of your project before proceeding.

Learn more about how to convert RGB and CMYK colors here.

What is the difference between coated and uncoated paper?2022-03-03T14:55:13+00:00

Coated Stock is paper with any kind of coating that improves reflectivity and ink that is applied after the paper is made to provide a smooth finish. The most common coating options are gloss, matte, satin, dull.

  • C1S: An abbreviation for “Coated One Side,” which means the paper is only coated with a protective gloss, matte or finish on one side of the sheet.
  • C2S: An abbreviation for “Coated Two Sides,” which means the paper is coated with a protective gloss, matte or finish on both sides of the sheet.

Uncoated Stock is paper that does not have a coating of any kind.

How long does it take for my project to be completed?2022-03-02T21:54:49+00:00

We strive to give you an accurate turnaround time for your project based on the complexity and size, but each job is different and will need to be estimated individually. If you have a designated in hands date or deadline to meet, let us know and we’ll let you know what we can do to help. Where we can, we’ll go to great lengths to ensure your project can meet even the most demanding turnaround times.

See also: “Do you expedite orders?

What is a bleed?2022-03-02T21:13:45+00:00

A bleed is extra ink or graphics that surpass the trim line to allow for variations in cutting or finishing. This is typically a ⅛” (0.125″) extension of the artwork on all four sides. If artwork goes all the way to the edge, the file needs to include a bleed in the final submitted artwork. This can be referred to as “bleeding off the edge.”

Learn how to export and package your files with crops and bleeds here.

What are crop marks?2022-03-02T21:23:28+00:00

These are marks at the edge of a printed sheet to indicate where the design should be trimmed in the finishing process. These can also be called cut marks or tic marks.

Learn how to export and package your files with crops and bleeds here

How do I prep my files to send to you?2022-03-02T20:51:44+00:00

There are a few key elements to keep in mind in order to send us print-ready files:

  • For best results, files should be at 100% of the final trimmed size with all photos and images in that file being 300dpi or greater.
  • Where relevant, please add a minimum of .125” bleed to all edges of your file and include crop marks.
  • Please convert all fonts to “outlines”, “curves” or “paths” before sending to us. The biggest factor in delaying a job is incompatible fonts or font substitution.
  • All colors in your file need to be made up of CMYK or Pantone colors, not RGB. We will try to match colors in your file as closely as possible, but due to variations in monitors, printing devices and substrates available, we cannot guarantee an exact match.
  • If you are needing templates to design from, check out our free print-ready design templates here.
  • If you need assistance exporting and packaging your files, check out our best practices & how-to guide here.

If you have any additional questions about how to prepare your files to send and print, contact us today!

How do I send my files to you?2022-03-02T20:35:14+00:00

If you’re looking to send files to our team for an estimate or an active project, you can:

How long are your estimates valid for?2022-03-02T19:55:22+00:00

Paper and signage substrate pricing is changing rapidly, so unless otherwise explicitly stated by our team members, all estimates and quotes are only good for 15 days. The pricing is subject to change and the project may need to be re-quoted after that time frame.

How can I get a quote for my project? What information do you need?2022-03-02T19:55:14+00:00

We have a few ways you can get in touch with us to discuss a project and get a quote:

We’d love as much information as you can give us about your project, such as: 

  • Quantity
  • Size
  • Paper stock or signage substrate
  • Project deadline
  • How you’re using this project or distributing these items
  • Any artwork files you have for this project (They can be drafts — we just use these as reference!)
  • Does the artwork bleed?

If you don’t have answers to all of these questions, that’s okay! Our expert team may reach out with additional questions and clarifications, so we can better help with your project.

The majority of our estimates are done within 1 business day.

Can I bring my own stock for you to print on?2022-03-01T19:27:27+00:00

We can assist you with all of your paper stock needs, but if you have already found the perfect stock for your next project (envelopes, labels, paper, etc.), you can bring it to us to see if we are able to print on it! However, there are a few caveats that would prevent us from being able to use it, such as:

  • Glitter of any kind on the stock. The glitter gets stuck in our machine, and our service technicians are not happy with us when this happens!
  • Thickness of the stock. Our machines can only process paper up to a certain thickness without getting stuck or not properly fusing the toner onto the stock.
  • Certain adhesives. For example, if a label stock is not approved for a digital, dry-toner based machine, it could melt the adhesive and render the product useless.

While we cannot guarantee every stock you bring in will be approved to run through our machine, we are happy to take a look and provide feedback and additional guidance on stock selection as needed. Please keep in mind that we will likely lose several pieces in setup and testing, so please bring extras (up to 10% is the industry standard for overruns and underruns).

Why did my credit card get charged a second time?2022-01-21T15:12:38+00:00

This does not apply to everyone, but if we did not quote shipping, or this is a large quantity order, please continue. At the time your order is placed, it may not include shipping costs or any overrun amounts. We do not know if an overrun or an underrun of your product will occur. On most production runs, this usually is plus or minus 5-10%. Until the order is ready to ship, we do not know the exact number of boxes. The shipping (and the over or underrun, if applicable) amount is charged to your credit card when the product has been shipped. Orders will not be shipped until these charges have been paid. You will only pay for the quantity of product that is actually shipped.

Why are shipping costs not included in my quote?2022-01-21T15:11:07+00:00

On almost every order, actual shipping costs are based on the final weight and box sizes. The total costs of the job – plus shipping – may not be able to be calculated until the order is ready to ship, as we will not know what size boxes they are in, how much they will weigh, how fast you would like them delivered, etc. We do not charge the shipping costs to your account until the product is ready to ship. All shipping costs must be prepaid prior to the product being shipped. If required, we can estimate the shipping, but we cannot guarantee its accuracy until the job has been completed and packaged. Typically, we ship via UPS unless otherwise requested.

Will you design my logo?2022-01-21T15:06:34+00:00

Yes! We can design your logo or produce the graphic art for your product for an additional cost. Using the artwork, we will work with you to arrange the best layout for your prints. As part of our service, we include a proof of each product ordered, at no additional charge. This service is part of any new order or revision that is placed. However, we do not provide proofs unless an order has been placed. If you already have an image, but just need a vector file for printing, we can do that too! We would require the highest version of the logo you have, in any format you are able to find, so that we may recreate it into a vector piece of artwork.

What types of art will you accept?2022-01-21T15:03:20+00:00

It is your responsibility to provide print-ready art for your product, unless noted on the estimate you were provided. If PIP is setting the artwork, we will provide the file in a print-ready format. To produce a high-quality product, we require a “Vector Art File” in an appropriate format. We accept “Adobe Illustrator with Outlines,” “Unlocked PDFs,” and “EPS Files” with crops and bleeds (when applicable). Please also refer to our Artwork Tips + Tricks found on our website!

We will lay out your art to best fit the product you order, but please note that an order must be placed before any proofs will be provided.

We can estimate the time it takes to make adjustments to artwork – if required – and/or if we are able to make the changes on the provided file.

If the file is not print-ready, there will be an additional charge for artwork where applicable. PIP will indicate to client estimated cost before proceeding with the alterations.

Why do I have to sign off on a proof?2022-01-21T14:59:47+00:00

We require a completed proof approval form for all new products/any revisions of previously printed products. Your prints will not go into production without written approval. Our usual production lead time is approximately 3 business days from the time we receive the approved proof. If we do not receive the proof in a timely manner, this will delay the printing process. 

We are creating a custom product for each customer. If there is an error (anything from a phone number being incorrect to a low res logo, etc.), you might find that the product has no use to you. We don’t want to produce a product our customer cannot use, nor do you want to pay for something that’s going to be scrapped.

Why do I need to place an order before I get a proof?2022-01-21T14:55:55+00:00

We do have an in-house graphic artist. Once you have placed a new order or revision – as part of our service – we will provide proofs per product. This is not free unless an order has been placed, as we will have to invest time and resources into creating the piece, but luckily this service is included as part of the manufacturing cost of your product.

However, we will not provide any artwork without the order being placed first. We can provide proofs separate from an order for an additional fee.

If you provide us with print-ready artwork, a proof will not be provided. Your file you submitted is your proof. Please review it for accuracy.

Why might I be asked to prepay an order?2022-01-21T14:54:17+00:00

We are creating a custom product for you. As these are not stock items, they are only of use to the customer ordering them. Once we have begun printing, there is no going back. If we do not receive payment for the job, our cost (paper, toner, time, bindery, etc.) is lost. As a small-business, we simply cannot afford to be out this money for a job that was not paid for. Therefore, you may be asked to prepay for an order before production can begin. If you would like to set up an account so you may charge the items and send a check or ACH, please visit this page to download the credit application forms. This must be filled out to completion and verified before the account is set up.

Do you expedite orders?2022-01-21T14:51:28+00:00

Almost daily, we get requests for same day orders. The standard lead time for most projects is approximately 3 business days after proof approval (unless otherwise noted). This is to ensure that the customer has received a proof, we have enough stock for the project, and we will have plenty of time to do any bindery processes after running the project.

 If we have an opening in our production schedule, and we have the required materials and resources to complete the job, we will be able to accommodate the request. However, there may be an additional fee. This upgrade in priority requires us to push jobs already in production back, therefore there is a premium cost to rush if we have a full schedule of orders in front that were already placed. We will notify you of the rush cost before proceeding, and will not proceed with printing until we have written confirmation from the customer they would like to proceed with the rush request.

What are overruns and underruns?2022-01-21T14:49:51+00:00

For large quantity orders, we often indicate there could be a 5-10% over or underrun that we cannot account for until the job is complete. Unlike digital printing, running additional copies after the press run is completed cannot be done without considerable expense. This can also apply to large quantity signs, promotional items, and more!

For example, anywhere in the process, sheets can be damaged, scratched, bent, smeared, wrinkled, misaligned or miscut. Any error in printing will be discarded. We take pride in our quality, and don’t want to provide you with a sub-par products. We almost always print 5-10% more than the quantity ordered so there is room to discard the errors and provide the finish quantity requested. Occasionally, we will have to discard more than the base amount, resulting in an under-run. We do try to avoid this when possible, but it does happen on occasion. We only charge for the number of products that are actually shipped.

Printing & Signage Term Glossary2022-03-03T18:08:48+00:00

We want to walk you through every step of the process, and that includes staying on the same page with some of our more common industry terms.

A

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  • Acrylic: Generic word for synthetic polymer or plastic. Can be also be referred to as “plexiglass.” As it is both tough and flexible, it can be used for both indoor and outdoor signs.
  • Alignment: The lining of graphics and text in relation to the various edges of the design canvas.
  • Alteration: Any change made by the customer against the original art provided. These are typically at an additional cost to the customer.
  • Aluminum: These sign boards are made of light-weight aluminum material, typically in 0.040 or 0.080 gauge thickness, with optional rounded corners. These are great for both indoor and outdoor use. They can often be seen used for real estate signs, construction signs, and even traffic signage.
  • Aqueous Coating/Finish: A clear, water-based coating that can provide a high-gloss, matte or satin surface. This helps protect the ink and paper against smudges, scuffs, and scrapes. This can be applied as a flood or in specific areas of the design.
  • Artwork: Any materials or images that are used for graphic reproduction. This includes both scanned images and digital designs, and any and all logos, graphics and images used in creating a printed product.

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  • Back Flap: This is the back of an envelope that folds or hangs down in the back, used to seal the envelope by covering the open portion. While these are typically blank, these can be printed if needed.
  • Back To Back: In signage, this is when a sign has faces in opposite directions. Directional signs are typically back to back. This could also be called “double-faced” signage. In printing, this is when the print is applied to both sides of a sheet of paper or stock.
  • Background: The portion of artwork that is furthest from the eye, in which the artwork is imposed on top of.
  • Boot Prints: A durable outdoor ground material that is great for asphalt, brick, and concrete. It has extremely strong adhesion and an aggressive print texture to add additional grip. 
  • Backlit Film: Semi-transparent polyester or polycarbonate film that is best utilized in illuminated advertising. Also called “light box film,” this matte material is lit from behind to show colors and contrasts in their most vibrant light.
  • Balance: The distribution of the visual weight of objects, colors, texture, and space; an overall distribution of the composition’s visual weight.
  • Banner Mesh: Lightweight, durable mesh banner material; typically polyester. These are great for areas where wind would be an issue (such as attached to a fence or on an extremely large surface) to reduce resistance. They can be welded, webbed, grommetted and pole pockets can be added to any size. 
  • Banner Stand: Coming in a wide variety of styles and sizes, banner stands are used to hold a banner or sign that is self-contained in a base that the sign material rolls back into. These are great for events, trade shows, and other portable display needs. Extremely portable and quick to set up.
  • Banner Vinyl: Vinyl that can be used in both indoor and outdoor applications. May be single or double-sided. Welding, pole pockets, grommets, and wind slit can be added. 
  • Basic Size: The standard size sheet of paper used to calculate basis weight (applies to both the United States and Canada).
  • Basis Weight: In the United States and Canada, this is the weight of a ream of paper (500 sheets) cut to the basic size, in pounds of a particular paper grade. This could also be called grammage or ream weight. 
  • Binding: The method of securing and combining multiple sections of a document together and/or fastening them with a cover, to form a singular copy of a book(let). This also typically encompasses collating, folding and trimming. 
  • Bitmap: Also known as a raster image, this digital image is composed of a dot matrix with different colored pixels. These are great for websites or digital uses, but typically are not suitable for printing or enlarging. Where possible, bitmapped images and graphic elements should be avoided.
  • Bleed: Extra ink or graphics that surpass the trim line to allow for variations in cutting or finishing. This is typically a ⅛” extension of the artwork on all four sides. If artwork goes all the way to the edge, the file needs to include a bleed in the final submitted artwork. This can be referred to as “bleeding off the edge.”
  • Blind Debossing: When an image is pushed down into the paper, below the surface. This leaves an indented texture into the paper.
  • Blind Emboss: When an image is raised up out of the paper without the use of ink or foils. This method is not recommended for intricate designs or detail. 
  • Blow-Up: An enlargement; typically of raster images, photographs, copies, or line art.
  • Bond Stock: Also called business paper, communication paper, correspondence paper or writing paper, this is a category of paper that is most commonly used for writing, printing, or copying. The standard size of paper is 17” x 22”.
  • Border: A line, band, or decoration of color or design that surrounds and defines the outer edges of a printed piece or sign.

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  • C1S: An abbreviation for “Coated One Side,” which means the paper is only coated with a protective gloss, matte or finish on one side of the sheet.
  • C2S: An abbreviation for “Coated Two Sides,” which means the paper is coated with a protective gloss, matte or finish on both sides of the sheet.
  • Canvas: A cotton, linen, or synthetic material that is heavy in weight with a firm weave. This material is great for digital art reproductions. 
  • Case Binding: Often called a cloth bind, edition bind, hard bind, or hard cover, this bindery method uses glue to hold a binder board case around a printed product. This is commonly seen in “coffee table” type books. 
  • Channel Letter: A three-dimensional letter created out of a channel where a light source (such as a neon tube or LED strips) are inserted.
  • CMYK: An abbreviation for Cyan (blue), Magenta (Pink/Red), Yellow, and Black. These are the four process colors a digital printer uses to create all other colors. Any artwork should be submitted in CMYK color format to avoid changes in color when printing. 
  • Coated Stock: Paper with any kind of coating that improves reflectivity and ink that is applied after the paper is made to provide a smooth finish. The most common coating options are gloss, matte, satin, dull. 
  • Coating: A paper finishing process consisting of clay, white pigment, and binder where the paper is covered in the desired finish to provide a smooth surface.
  • Coil Binding: A bindery method that takes a durable plastic coil, resembling a long spring, that is twisted through small holes punched on the book(let)’s spine. Can also be called spiral binding.
  • Collate: To organize printed materials in a specific order as requested by the customer. Typically, these are in sets sorted alphabetically or numerically. 
  • Contour Cut: A finishing method of cutting around the outer edge of a design, typically following the contour of the design itself.
  • Copy: Any typed material, art, photos, design, to be used on a printed piece.
  • Coroplast: Most commonly used for temporary outdoor signage, this corrugated plastic board can be printed single or double-sided. Available in both 4mm and 8mm thickness. These are typically displayed with H-stands.
  • Cover Weight: Cover weight papers are thicker stocks used for printed products such as posters, menus, folders, booklet covers, and much more. 
  • Crop Marks: Marks at the edge of a printed sheet to indicate where the design should be trimmed in the finishing process. These can also be called cut marks or tic marks.
  • Crop: The process of eliminating a portion of the finished piece as indicated by the crop marks.

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  • Deboss: This is essentially the opposite of embossing, where the image or design is pressed into the paper, so it lies below the surface of an already printed sheet, by an uninked block or die.
  • Die Cut: A bindery method of cutting material into a specific shape or design by using a wooden die or block in the shape of the desired pattern. These are typically unusual shapes being cut out.
  • Die: A device for cutting, scoring, stamping, embossing or debossing a design into printed material.
  • Direct Mail: Also known as advertising mail, direct mail is advertising sent directly to prospective or existing customers through the mail via USPS. Lists to mail to can either be provided by the client or purchased with a wide range of targeting specifications. 
  • Direct To Garment: Also known as DTG, this is a printing process where specialized aqueous inks are printed/sprayed directly onto a garment or textiles via ink jet technology. This is most common with T-Shirts and is a great solution for designs that have more than ~6 colors.
  • DPI (Dots Per Inch): DPI, or Dots Per Inch, refers to the number of printed dots contained in one inch of an image printed by a printer. To ensure a high-quality print, images, files, and graphics should be at least 300 DPI or higher. Also reference PPI for digital-only images.
  • Drill: A hole drilled into paper for bindery. Also known as a punch or hole punch. Holes can be drilled in a wide variety of sizes and endless positions. 
  • Dry Erase: This pressure sensitive adhesive backed vinyl material can be written on with dry-erase markers—making it great for home, office, and education usages. This material can be printed directly on. Also known as whiteboard vinyl.
  • Dual View Window: This removable, low-tac adhesive material can be printed on both sides so as to see the artwork on either side of a window or between two panes of glass. This is an 80/20 mesh pattern, meaning 80% of the material is solid and the other 20% is small holes cut out to provide visibility. This can also be referred to as Second Surface Perforated Vinyl.
  • Duplex: Also known as double-sided printing, this is a term used when artwork is printed on both sides of the paper.

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  • EasyDocs: Also known as PIP’s Online Ordering Portal, EasyDocs is PIP Metro Indy’s customer self-service portal where pre-setup customers can access their templates, files, and online order history to place new orders. 
  • EDDM (Every Door Direct Mail): This bulk mailing option allows customers to choose mailing routes and target all residential and/or business addresses in that route to send mail pieces to. 
  • Emboss: The process of pressing an image or design into paper, so it lies above the surface of an already printed sheet, by an uninked block or die. 
  • Embroidery: A technique that uses a machinable needle and thread to decorate fabric with a designated design or logo. Also known as stitching.

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  • Finish: A general term for trimming, folding, binding, or other post-press operations.
  • First-Class Presort Mailing: This is a classification of bulk mailing with 500 or more identical mail pieces that has already been presorted using a USPS approved software to earn discounted rates on postage. This mailing category is prioritized by the USPS for faster delivery and includes forwarding and return services.
  • Flood: The process of printing a sheet completely covered with ink or a varnish. This could also be called “painting the sheet” when it is a full coverage of ink.
  • Foamcore: This is a dense foam material that is pressed between two sheets of thick matte paper. This is a stable, extremely lightweight material that stays rigid when displayed. Due to it’s lightweight nature, it can be easy to damage. Designs can either be printed or mounted onto this material for display.
  • Foil Stamping: This is a method of printing that releases a foil onto a product with a heated die. This is also referred to as block printing, hot foil stamping and stamping. 
  • Foot Prints: An adhesive material that is suitable for any flat surface (such as concrete floors, tile, wood, counters, etc.) with an anti-slip surface. The adhesive backing keeps the mat in place without leaving residue on the surface, and can withstand daily cleanings. 
  • Fulfillment: The service a vendor provides to print, store, collate, assemble, package, ship, and print/produce promotional products. This also refers to completing and filling an order.

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  • Gatorboard: A sturdier material than standard Foamcore, this is a polystyrene, extremely dense foam core in between two matte paper faces. Lightweight, durable, and great for indoor usage.
  • Gloss Stock: A sheet of paper with a shiny finish that creates a smooth and glossy appearance. Glossiness can vary on paper manufacturer and stock selection, from low-level gloss to ultra-high gloss.
  • Grain Direction: The primary direction of the paper fibers that are aligned during paper manufacturing. This could also be referred to as machine direction.
  • Grain Long Paper: This is paper that has fibers running parallel to the long dimension of the sheet. This is also referred to as long grain paper or narrow web paper.
  • Grain Short Paper: This is paper that has fibers running parallel to the short dimension of the sheet. This is also referred to as short grain paper or wide web paper.
  • Grommets: Also called eyelets, these are small metal or plastic rings that are inserted into a hole and sealed with another piece of metal or plastic. It prevents fraying and is great for inserting rope or hanging the printed piece. These are most typically found on banner materials, but can be added to numerous substrates.
  • Gutter: The space between the design in a frame or book, or the inside margin towards the spine or binding edge.

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  • Head To Head: When a document or sign is printed head to head, the top of the front side is placed at the same end of the sheet as the back side. This is the most common way to print two-sided products.
  • Head To Toe: When a document or sign is printed head to toe, the top of the front side is placed on the opposite end of the back side sheet. 
  • H-Stands: Most often used for temporary outdoor signage, these metal wire stands are inserted into the vertical flutes of a Coloplast sign at one end and into the ground on the other end. They come in both standard and heavy-duty weights. These are also called step stakes, yard stakes or U-stakes if they are for heavy-duty usage.

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  • Indicia: A marking on a bulk mail piece that indicates the postage has been prepaid by the sender. This takes the place of a stamp or postage meter imprint. Typically, this is printed directly on the mail piece.

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  • JBond: An aluminum composite that is created from two thin sheets of aluminum that is encasing a polyethylene core. These are typically 0.15mm aluminum edges with a 2.7mm polyethylene core (total of ~3mm thick), used for both indoor and outdoor applications.

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  • Lamination: A thin transparent plastic sheet that is applied to a printed material that provides protection against liquid and heavy use. These provide a high gloss finish with an accent on the existing color of the piece.
  • Laser Engraving: A cutting technique for paper, signage, and promotional products where a laser is utilized to away designated unmasked areas of the product. This is very common for metal products such as metal pens or metal tumblers and cups.
  • Linen Stock: A paper finish that emulates the texture and pattern of a linen cloth.
  • Low-Tac Wall: Ideal for printed wall graphics, this 10 oz. matte adhesive material is similar to fabric/wallpaper and can be re-positioned, removed, and reapplied as many times as needed. This material sticks great to indoor finished drywall, plaster and panels.

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  • Mail Merge: This process combines names and addresses from a database, spreadsheet or other form of structured data onto a mail piece to mass print and/or mail a mail piece. This could also encompass merging information onto a letter, document, or other printed product with standardized information that will be sent out in bulk.
  • Mailing List: This is a list of names and addresses to people who will be receiving your marketing and advertising materials, usually on a regular basis. This is typically provided in a .CSV file to print from. 
  • Margin: The space between the lettering, graphics or design elements of a print or signage product.
  • Marketing Mailing: This is a classification of bulk mailing with 200 or more identical mail pieces that has already been presorted using a USPS approved software to earn discounted rates on postage. This mailing category doesn’t include forwarding and return services, and is generally not prioritized by the USPS, so it is often slower to arrive to its destination.
  • Masking: When a sheet of transfer tape or other removable tape is applied on top of a weeded vinyl image to assist in removing the vinyl from the backer and help attach it to its final placement.
  • Matte Stock: A sheet of paper with a flat, non-glossy or dull finish on a sheet of paper. This can also define any non-glossy, flat looking paper stock. 
  • Mils: This is the measure of paper thickness. One mil is equal to a thousandth of an inch.

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  • NCR Stock: Also known as carbonless copy paper or non-carbon copy paper, this stock is a coated sheet created to transfer information written on the front page onto sheets underneath. This can come in numerous parts and uncollated, forward and reverse collations.

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  • One Way Window: This removable, low-tac adhesive material is great for displaying logos and images on cars, trucks, and commercial and retail window displays. This can come in either 50/50 or 70/30 mesh pattern visibility, meaning 50% or 70% (respectively) of the material is solid and the other 50% or 30% (respectively) is small holes cut out to provide visibility. This can also be referred to as perforated vinyl, perforated window decal, window privacy vinyl or One Way Vision.
  • Over Run: Any quantity of printed materials over the ordered amount; a surplus of copies printed. These are typically built into the price to account for printing errors, cutting discrepancies and finishing samples. A discrepancy of a 10% over or under run from the ordered amount is an industry standard.

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  • Package: When a file is packaged in an Adobe program or other design software, all necessary fonts, linked graphics, elements, and more are compiled into a folder. This folder should be sent over for printing, as it contains all elements needed for a high-quality printed piece.
  • Padding: Documents are adhered together with padding adhesive (glue) to create sets of paper; great for message pads, notepads, paper forms and more. For NCR stock, fan-apart padding adhesive is used to create individual, multipart sets for the carbonless stock.
  • Painted Edge Stock: This 32pt uncoated stock is slightly thicker than a standard credit card, with colored outside edges on the stock. Available in a wide variety of colors, this stock is also known as “colored edge” or “color core.”
  • Palight: A versatile, lightweight, durable foamed PVC sheet that can be used for both indoor and outdoor applications that is long-lasting. It is rot, yellowing and split resistant, requires no pre-drilling near edges when nailing and comes in a smooth, white finish that can be printed on. 
  • Pearlized Stock: This is an encompassing name for any specialty paper that has a shiny, light reflecting finish that is almost iridescent or pearlescent due to mica crystals embedded in the stock. 
  • Perfect Binding: A bindery process that involves binding sheets that have been ground at the spine and are held to the cover by glue. Also called adhesive bind, cut-back bind, glue bind, paper bind, patent bind, perfecting bind, soft bind and soft cover. 
  • Perforation: A line of small dotted holes for the purpose of tearing off a part of a printed product. These are typically straight lines, either vertical or horizontal.
  • Pixelation: A phenomenon in bitmap images that results from insufficient resolution or over-enlargement. Individual pixels become visible – especially on the edges of objects – creating a stair-stepped or jagged look.
  • PMS (Pantone Matching System): Refers to the Pantone Matching System, this is a universal color matching system used for printing to ensure the selected color will be exactly the same every time, no matter the printer or substrate. This could also be referred to as Pantone Colors or Spot Colors.
  • Points: In reference to paper, a measurement unit equal to 1/72 of an inch. There are 12 points to a pica and 72 points to an inch.
  • Polyair: A rigid, smooth surface that is built with corrugated air pockets in the center (also known as a bubble core) making it extremely lightweight but excellent with support and durability. This smooth surface prints without any texture. 
  • Polystyrene: A white, rigid, smooth surface plastic that can be printed on as a flat substrate or molded into objects and shapes to create signs. This is most often recommended for indoor usages, with single-sided printing being preferred as the material is slightly translucent.
  • PPI (Pixels Per Inch): An abbreviation for pixels per pinch, this is the number of pixels contained within one inch of an image displayed on a computer monitor. To ensure a high-quality print, images, files, and graphics should be at least 300 PPI or higher. Also reference DPI for printed images.
  • Printer’s Spread: This is the imposed position of pages based on how many pages are in the publication. These are not in consecutive order, but rather in the order that when the document is printed, trimmed and assembled, all pages are consecutive. Learn how to create a printer’s spread in Adobe InDesign here.
  • Promotional Products: Promotional products are any branded, tangible merchandise with a company logo or slogan designed to increase brand awareness. These could also be referred to as promo products, swag, tchotchkes, freebies, or promo handouts. 
  • Proof: A mockup or prototype that provides a near-accurate representation of how the design or product will look when it is completed. Digital proofs might not be to scale or 100% color accurate, but physical, printed proofs can also be provided. This could also be called a repress or sample.
  • PVC: This plastic substrate is available in 3mil or 6mil thickness. It’s smooth surface, dent-resistant, waterproof qualities make it great for both indoor and outdoor usage. It can also be used to create carved signs or custom cut letters. It could also be referred to as its brand name, Sintra, or it’s technical name: polyvinyl chloride.

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  • Raised Spot UV: A technique that builds up a UV coating on designated areas of the design that you can see and feel. The UV ink layer is about 50 microns higher than the stock, so you can feel your designs similar to an embossed card. This could also be called 3D Spot UV or Sculpted Spot UV.
  • Raster: Also known as bitmap, these are files that are compiled of pixels with unique color information to create an image. Since raster files are pixel based, they are resolution dependent and can’t be drastically resized without compromising their resolution. This can cause files to become blurry or pixelated. Common file types include:
    • .bmp (Microsoft Windows Bitmap formatted image)
    • .gif (Graphics Interchange Format)
    • .ico (file format for icons in Microsoft Windows)
    • .iff (Interchange File Format)
    • .jp2 (JPEG2000)
    • .jpg (Joint Photographic Experts Group)
    • .jpeg (Joint Photographic Experts Group)
    • .png (Portable Network Graphic)
    • .psd (Adobe Photoshop Drawing)
    • .raw (General term for image data captured by digital camera)
    • .tif (Tagged Image File Format)
    • .tiff (Tagged Image File Format)
  • Reader’s Spread: This is a pair of facing pages, typically the left and right pages of a publication. These are consecutive pages in the correct order for someone to read the document. An example of page order in a reader’s spread is: 1, 2/3, 4/5, 6/7, etc.
  • Ream: 500 sheets of paper.
  • Reflective: A material finish that allows light to bounce back to their source. An example of this material in use is with a street sign, where the light is reflected back from the car headlight to the driver.
  • Resolution: The number of dots/pixels per unit of measure to form an image. This is calculated per inch. Proper printing resolution calls for 300 dpi (dots per inch) at 100% of the final size. This number should always be kept in scale.
  • Retractable Banner: Also known as a pop-up banner or display banner, these are banners that are mounted into a retractable stand can display a vinyl banner at various heights. They are typically printed with a 13 oz. vinyl that is durable and curl-resistant. These are most often used at tradeshows, in front offices, political campaigns, etc. but have an extremely wide use-case. They are lightweight and can easily be moved or shipped. 
  • RGB: The additive color primaries: red, green, and blue. 
  • Ripping: The process of reviewing, loading and setting up files to print on a digital printer.
  • Round Corner: A finishing technique for printed materials. Most often used on business cards or nametags, standard round corner sizes are: ½” (0.5”), ⅜ (0.375”), ¼” (0.25”), and ⅛” (0.125”). These could also be called “radius corners.”
  • Rush: Processing and completing any order faster than the standard, pre-determined turnaround time. This often comes with a fee to ensure the job is completed by a designated timeline or due date.

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  • Saddle Stitch: A bindery process where sheets are stapled together where they fold at the spine. This could also be called a pamphlet stitch, saddle wire or a stitch bind.
  • Safety Zone: This is the area of a design where all the important elements must be kept inside (text, images, logos, etc.). There should be a ⅛” (0.125”) border or margin on all 4 sides from the edges where the critical elements are kept inside to avoid cutting them off during finishing. 
  • Sans Serif: Any font that does not have extending features called “serifs” (or feet) at the end of the strokes. These are often used to display simplicity, modernism, minimalism, or a “clean look.”
  • Satin Stock: A coated stock that has a smooth, slightly reflective, semi-gloss finish. It’s less shiny than a gloss stock, but not as flat as a matte stock. This could also be referred to as a Silk Stock.
  • Scaling: The enlargement or reduction of an image, copy, logo, etc. to fit into a designated area or to create the file into a certain size.
  • Scoring: Impressions or cuts made in flat materials to help with bending or tearing. Score lines are often used on heavier stocks when the finished piece folds to avoid the spines cracking or looking ragged.
  • Screen Printing: Also known as silk-screening, this is a technique that creates a picture, pattern, logo, etc. into a mesh screen and the image is forced through with ink or metal onto the surface of the screen. This is a process often used in creating custom t-shirts, but this process is used for a wide variety of mediums.
  • Second-Surface: The process of printing or mounting material onto the backside of a clear substrate, such as glass or acrylic. The artwork will be mirrored or reflected to adhere to the backside of the material, so it will be seen in the correct orientation when mounted or displayed.
  • Serif: A small line or stroke at the end of a larger stroke in a letter or symbol. When referred to typefaces, this encompasses font that include these strokes or lines on the letters, symbols, or characters. 
  • Set-Up: In reference to additional charges, set-up fees typically include the cost associated with the creation of a die, plate, screen, or other element that is needed to create a custom-branded product. 
  • Short-Run: This is a style of printing that uses digital equipment to create small quantities or “test” quantities of products. This could also be a reference to any printed quantity less than 1,000 finished pieces. PIP will determine whether your print job should be on a digital machine or an offset press based on your project’s specifications.
  • Signage: The design or use of signs and symbols to communicate a message or display information to a designated audience. This is a general term to define messaging that promotes, identifies, provides information, gives direction, raises safety awareness, etc.
  • Spine: The back or outside edge of a book, where the pages are gathered and bound.
  • Spot Color: This is a universal color matching system used for printing to ensure the selected color will be exactly the same every time, no matter the printer or substrate. This could also be referred to as Pantone Colors or PMS (Pantone Matching System) Colors.
  • Spot UV: A clear, shiny, high-gloss UV coating applied to specific areas of the artwork. It can also be referred to as spot gloss or spot varnish. 
  • Stand-Offs: A small piece of hardware used to mount signs through drilled holes. These often consist of a barrel, cap, wall screw and anchor to hold the sign securely to the surface it is being mounted on. 
  • Step and Repeat: The process of generating multiple copies of an image or logo and “stepping” it across a design according to a predetermined layout or pattern. This is most commonly seen in backdrops and could also be called a press wall.
  • Sublimation: A digital printing process that uses heat transfer to apply an image from a sublimation paper to a textile substrate. This is great for full color images on apparel or even on fabric signage. 
  • Substrate: A surface where the graphics are applied to. This is all encompassing and could apply to plastics, metals, vinyls, banners, fabrics, papers, glass, and much more.
  • Suede Stock: A matte laminated stock that has a smooth, velvet-like feel. This luxurious stock is very thick and has a matte-like finish that does not reflect much light.
  • Synthetic Stock: A paper made from synthetic polymers that is water-resistant, tear-resistant, weatherproof, anti-microbial, and extremely durable. This material can be digitally printed and is great for menus, name badges, labels, and much more.

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  • Template: A full-sized pattern, layout, or output that shows the exact size and placement of letters, graphics, images or other elements. 
  • Text Weight: This is often called “standard office paper,” this paper is thin, flexible, and lightweight. It could also be referred to as book, bond, writing, ledger or offset paper. 
  • Thermographic Printing: A printing process that utilizes colorless resin powder to take on the color of the underlying ink and creates a raised surface when the powder is heated. Also referred to as Raised Ink or Raised Printing.
  • Translucent: In reference to paper or signage, a substance that allows light to pass through, but not shapes or details. Also known as semi-transparent. 
  • Trim Edge: All edges of a design once it has been cut to its final size. Crop marks will indicate where a trim edge is.

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  • Under Run: Any quantity of printed materials under the ordered amount; a shortage of copies printed. These could be a result of printing errors, cutting discrepancies and finishing samples. A discrepancy of a 10% over or under run from the ordered amount is an industry standard.
  • Up: This indicated how many copies/impressions of a printed image can fit on a single sheet. “Two up” or “Three up” means the printed image will be placed two or three times, identically, on a single sheet.
  • UV (Ultraviolet) Coating: This is an extremely high-gloss liquid coating applied to a printed sheet that is then bonded and curved with ultraviolet light. This provides protection against scratches, tears, and fingerprints and can enhance the colors in the printed product.

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  • Variable Data: Also known as dynamic printing, this is any data that changes on a standard element, such as text, graphics, images, logos, and more. This is most often seen in printed mailing campaigns, but has a wide variety of uses and applications. When merged and prepared for printing, this does not slow down the printing, bindery, or finishing process.
  • Vector: Vector based drawings, such as Illustrator files, build images by using mathematical formulas to describe points, lines, and shapes. This is unlike scans, which depend on proper resolution for realistic rendering. Vector graphics are resolution independent and can be enlarged to any size without loss of quality. In short, if you scanned it, it’s not vector-based. Common vector file types include: 
    • .ai (Adobe Illustrator)
    • .dvi (Tex)
    • .eps (Encapsulated Postscript)
    • .gz (PostScript)
    • .pdf (Portable Document Format)
    • .ps (PostScript)
  • Vinyl (Adhesive): Images, graphics, logos, or text that are cut from an adhesive-backed material. These can be both permanent, semi-permanent or removable. Material options include countless colors, patterns, finishes, and transparencies. Designs could also be printed in full color onto a white vinyl.
  • Vinyl (Banner): Used for both indoor and outdoor applications, banner vinyl is a durable scrim material that can be welded, grommeted, pole pocketed, and wind slits can be added. Material weights include 13oz., 15oz., and 18oz. with double-sided printing available for 18oz. banners.

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  • Weeding: The process of removing and peeling extra vinyl or material away from a contour cut, resulting in only leaving the sections of the final image/design. 
  • Welding: A process that connects pieces of material, typically banner vinyl, together by heating them until molten and fusing them together.
  • Wind Cut: Crescent-shaped slits that are cut into a banner that allow wind to easily pass through. These are strongly recommended when banners are displayed in a high-wind location
  • Wire-O Bindery: A book binding method where pre-formed pairs of wire loops run along the C-shaped hole punches at the book’s spine. These loops are then crimped together to form a circle and secure the book together. This is also known as Twin Loop, Double-Loop, Double-O, Duo-Wire, Wire Binding or Ring Wire.
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