“PIP was a pioneer of the quick printing industry and has remained at the forefront of what’s evolved into the business communications industry. We felt it was time to update our look to better reflect what our company is today—a provider of a full spectrum of marketing solutions,” said David Robidoux, chief marketing officer of Franchise Services Inc., the parent company of PIP. “The new logo is symbolic of our commitment to innovation and delivering superior, personalized service to a broad range of clients.”
The new logo—with its strong, integrated mark; signature blue and orange color scheme; and speed-line accent—pays homage to PIP’s roots in quick printing while reflecting its transformation into a full-service marketing services company offering comprehensive design and print services; sophisticated signage and business graphics; direct mail and mailing services; labels, promotional products, fulfillment and more.
“For five decades, PIP has been a leading brand in the print industry and has now evolved into a technological leader in printing, signs and marketing services,” said Richard Lowe, president and chief operating officer of Franchise Services Inc. “With its bold and contemporary look, this new logo represents a brand that remains an innovator in business communications.”
PIP is a marketing, signs and print services provider that specializes in the creation and execution of growth-oriented solutions for small- to medium-sized businesses. Through a worldwide network of independently owned and operated franchises and affiliates, PIP offers robust digital and offset printing, variable printing, interior and exterior signage, direct mail and mailing services, fulfillment, finishing and binding, promotional products, graphic design, tradeshow and event marketing, and online ordering portals. Advanced solutions include labels, packaging, graphic design services and much more. For more than 50 years, PIP has led the industry by offering innovative brand communication solutions.