With 2022 coming to a close, the PIP Metro Indy team is grateful we were able to overcome the challenges the print and signage industry threw our way. We are very appreciative of our customers for collaborating with us on creative solutions to fulfill their projects to the fullest extent. From increased tradeshows to coming up with creative project solutions, PIP Metro Indy has worked hard this quarter to exceed our customers expectations of our services. We plan to keep that momentum up into the new year as we explore what’s in store for both our team and our customers.
Here are the top 4 industry trends on the horizon for Q1 of 2023:
1. Direct Mail Has Large Impact
Direct mail is a great way to reach new audiences and customers, and PIP Metro Indy helped countless customers utilize the latest USPS updates to their advantage. Between larger postcard sizes, non-profit postage pricing, and updated address databases, now is a great time to take advantage of the power of mail. If you don’t have a list (either your own database or a purchased list), we can also help with EDDMs — Every Door Direct Mailing — that allow you to reach your target audience by zip code and several other parameters. This is a reasonably priced way to target a large group at once to promote your products or branding. We’d love to help you make the most impact with a direct mail or EDDM campaign; give our expert team a call to schedule a discovery meeting and see how we can assist.
2. Promotional Products Delays Lessening
The delays in turnaround times for promotional products are slowly shrinking. This means you can get high-quality branded materials to hand out to employees or customers in the shortest turnaround times since late 2019. That is not to say every product is moving quickly, but a large majority of commonly purchased products have noticeably shorter production times. We’re excited to see how our customers utilize promotional products to promote their brand into the new year. If you have any questions about deadlines or turnaround times, please give our expert team a call to discuss your project’s specific needs. You can also check out our promotional product catalog to see what’s trending and gather ideas for your project.
3. Allocations and Inventory Returning To “Normal”
We’re excited to share that many of our allocations have been removed, and we are now able to purchase more stock options with shorter delivery times. Now, that’s not to say that everything is always in stock when we are looking for your quotes, but it is a huge step in the right direction. This allocation lift allows us to keep more “house” stock options on hand to better suit your projects on tight timelines, like we were able to do pre-2020. If you want to discuss what materials would be the best for an upcoming project, give our expert team a call!
4. Lobby Signage Makes Great First Impressions
We’ve been working with many local customers on refreshing their lobby signage and the results have been fantastic. Whether you are looking to add a new acrylic logo sign, 3D lettering on your walls, hanging displays, or anything in between, PIP Metro Indy can help. A new lobby sign is a great way to show customers and partners your company is staying up to date with the latest trends and care about your brand’s image. There are so many exciting ways to create a lobby sign, and we’d be happy to walk through your vision to see how we can bring it to life. If you need some inspiration or have ideas for your next custom signage project, give our expert team a call to see how we can help.
Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition. If you are looking for some additional inspiration, check out our Pinterest for examples of past projects we’ve completed.
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If you have a current or prospective project, give our expert team a call to discuss what you’re looking for and how we can help!
