Branded company swag is timeless and seasonless. People love getting free stuff, and whether they realize it or not, the swag has a lasting effect. Quality swag can reinforce your corporate identity and make employees feel more loyal and connected to a team. Swag is also a great way to make an impression on prospects and customers: it helps generate brand awareness and recognition, builds loyalty and functions as a real-life billboard at a fraction of the cost. In fact, 85% of people who’ve received promotional products say they remember the company that provided them. About 60% of those who’ve received swag say they continue to use it for up to two years. Just think of all the times they see your logo and have a positive feeling about your company!
It’s always a good time for marketing teams to invest in evergreen swag, but why not add a touch of summer fun? Especially if your company is hosting or sponsoring picnics, corporate outings or other outdoor events.
We’ve rounded up a list of what’s hot right now and grouped it by price point. Of course, this list is far from comprehensive, and we have a wealth of other creative ideas and samples we’d love to share with you. This list is just a starting point.
Swag for all: Lower-priced options
These are the low-cost items that you’ll want to buy in bulk! Not only are they designed to look great with your logo and branding, these products are useful enough to be in rotation all season long.
- Water bottles
- Hand sanitizer
- Outdoor toys (e.g., frisbees, beach balls, paddleball)
- Mini sunscreen bottles attached to a keyring or carabiner
- Lip balm
- Water bowls for pets
- Stadium cushions
- Waterproof phone cases
Mid-level swag that stands out
These items are unique enough for special occasions, but still affordable.
- Digital picture frames
- Insulated lunch bags/coolers
- Waterproof Bluetooth speakers
- Beach towels
- ‘Designer’ water bottles and tumblers (similar to Swell or Yeti)
VIP swag: Upscale options
These options can help you impress high-value clients and show your MVP employees how much you appreciate their efforts.
- Folding chairs
- Themed swag bags
- Picnic or wine baskets
- Higher-end backpacks
Why swag is the gift that keeps on giving
Here’s one more way swag keeps on delivering: you can take pictures of employees using your branded products at events and post them on social media. Now you’re extending your reach and increasing brand recognition. Plus, showing off your company’s culture can be an effective tool for employee retention and recruitment.
You can also leverage swag as a giveaway on social media to increase your number of followers. Research shows that about one-third of those participating in sponsored contests are open to continuing a conversation about the brand and willing to receive more information.
Don’t let summer slip away without taking advantage of seasonal swag. The 20 ideas covered above are just the tip of the iceberg. We have thousands of products to serve as a canvas for your logo and branding, so there’s a solution for every need and price point. Contact us to learn more or check out our promotional catalog here.