As we start a new year, it’s a great time to reflect on the previous year to see what worked, what didn’t, and what can be adjusted or improved going forward. What business growth decisions led to the current state of your company? Did you onboard a new department, take on a new client (or a new audience entirely), or focus more energy in your marketing and advertising? Do you want to continue growing in the trajectory you are going now? These are key questions to discuss before moving into the intentional marketing phase of growth.
After you have decided the direction you want your company to grow in the new year, the next question is how you are going to achieve this. Are you partnering with a marketing or staffing agency? Do you have the ability to grow with the help from your internal team? What can a new marketing campaign bring to the table? These are great kickoff points into a brand refresh, which can be done with your internal team, an outside partner, or a combination of both.
So, what’s the point of updating your branding? What can it even do for you? Here are PIP Metro Indy’s top 5 reasons to consider starting a brand refresh:
Keep up with relevant trends
Trends are constantly changing and evolving to today’s market. Does your brand identity hold up to your company’s mission statement, messaging and online/social media presence? Customers look to these facets of your branding to see if your views and representation align with their values to determine if they want to spend money with your company. Any updated messaging should be applied to business cards, signs, flyers, promotional products, and everything in between.
Reach new clientele
You likely already have consistent core clients, but onboarding new clients can be easy if you are highlighting the right channels with your refreshed look. Do you have a social media presence that is good for targeting younger audiences? Is there a QR code they can scan to learn more about your services? Is a direct mail campaign a good idea to reach older audiences? Has your messaging or branding adapted enough to re-engage stale accounts or previous customers?
Elevate your marketing materials value
Your print collateral and signage are a direct reflection of your company, and it has a large impact on how people perceive you. Does the quality and content of your marketing materials matching your branding and quality of service your company provides? If you’re looking to step up from the competition, you can add additional finishes or “luxury” paper to most printed pieces.
Become the talk of the town
A new look is a great way to get new prospects and existing customers excited. Consider launching a campaign to spread the word. Host an event with refreshed signage, hand out new business cards, re-introduce your company to the local community, or even open the conversation for branding feedback from the public via social media polling.
Reinforce customers’ trust in your company
Just because your company’s branding is adapting to current times doesn’t mean your company and your mission are going anywhere. A rebrand is a great opportunity to reinforce your mission, values, services and what makes you stand out from similar companies to you. When customers can connect to your brand on a personal level, more than half of consumers will increase their spending with that brand (Sprout Social). Consider personal touches such as thank you cards, handwritten letters on new stationary, or even updated promotional products.
If you need assistance with a rebrand, PIP Metro Indy can help. Our expert team can discuss new materials, finishes, and solutions for your brand that will help you continue to reach new audiences. Give us a call today to see what we can do for you.
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