As the PIP Metro Indy team looks back on our year, we can’t help but feel very grateful for our wonderful customers that have trusted us with a wide variety of printing and signage projects! This year was filled with so many unique and creative marketing campaigns that we’ve been very excited to fulfill and bring these visions to life, and we’re excited to see what 2025 brings. If you need a kick-off into planning next year’s marketing initiatives, take a look at the latest trends our team has compiled:
1. Embrace Web To Print Solutions
Did you know PIP Metro Indy offers web to print solutions for our customers? Our EasyDocs platform is great for both large and small teams to keep your branding and printed products consistent. Whether you’re ordering business cards or flyers for one office or 100+ offices — we can make the ordering process quick and easy. There are endless ways to customize this system to best fit the needs of your team, overall company, and marketing materials. Learn more about our online ordering solutions here, or give our expert team a call to schedule a discovery meeting and see how we can assist you.
2. Merge Print and Digital Campaigns
Print and digital marketing are not mutually exclusive in this day and age. Including items like QR codes, web addresses, social media channels, and more can further cement your customer’s connection between your online presence and physical media. Ideally, including these digital elements will work in tandem with the printed pieces — supporting your initiatives, marketing efforts and providing consistent brand messaging across platforms. For example, you can direct your social media followers to a form to request a printed copy of your catalog or offerings (bonus: you can capture their contact information for your marketing efforts), or have a special online-only discount code in your next direct mail campaign. Not sure where to start? Check out our Pinterest to see some projects we have done in the past to get inspired!
3. Reinvigorate Marketing Efforts for 2025
The start of 2025 is a great time to kick off a new marketing campaign and hype your customers up about the year ahead with your company. A great way to build enthusiasm is through promotional items and company swag. Whether it’s a simple new pen or notepad design or something more elaborate like branded flash drives or embroidered hats, we’ve got you covered! Plus, these can be a great way to get your employees excited to talk about your company and what you can offer — both as they’re using the items in their day to day or shared on their social media accounts. Not sure where to begin or need a jumping off point? Contact us to learn more or check out our promotional catalog here.
4. Stand Out With Branded Customization
To go along with your refreshed marketing efforts, we even offer customization — from printed materials to promotional items and everything in between. This is a great way to add a personal touch and stand out from the competition’s generic outreach. For example, you could add your Top 10 donors or clients’ names to a fully-customized thank you note, or even something more elaborate like a personalized leather padfolio or charcuterie board. We’ve seen firsthand how this extra layer of thoughtfulness can turn into leads and sales from both new and repeat customers. If you want some inspiration, check out our Pinterest to see other assets we’ve customized and personalized for clients to gather fresh ideas for your project.
Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition.
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