The signage you use in and around your business serves a variety of purposes, from displaying essential information and helping customers find you, to reinforcing your brand. However, poorly designed signs can undermine your efforts. Below are common signage errors and how to avoid them:
Poor Location Choice
No matter how good your signs are, they will be ineffective if nobody can find them. Proper placement is crucial for grabbing attention, enhancing your brand and improving the customer experience.
Information Overload
Keep signs simple and clear. Multiple messages, fonts, or décor can overwhelm your audience and reduce impact. Opt instead for a more minimal approach like a strong logo or prominent company name.
Bad Font Choices
Fonts are key to your sign’s effectiveness. Overly stylized or intricate fonts can be distracting or difficult to read, especially at a distance. Instead, choose classic, bold, non-serif fonts that stand out well.
Not Enough Contrast
Low-contrast signs are hard to read and don’t serve their purpose. The words on your sign need to contrast with the surface or background they are on.
Choosing the Wrong Size
Finding the right sign size can be a Goldilocks situation: too small and it may be difficult to see your name or logo; too big and it might look unprofessional or unattractive.
Effective Signage for Long-Lasting Impact
Good signage gives customers a lot of information about your company. It shares brand information and details about your company and guides customers. Executed well, it also leaves a lasting positive impression.
Don’t underestimate the significance of signage. Let us help you do it right. Contact us today!
