Now that we’re halfway through 2025 (I know, can you believe it?!), we’ve had some time to reflect on what has and hasn’t made the biggest impact on our customers so far in the year. From simple logo updates to full marketing campaign rebrands, we’ve been honored to be by your side from idea to implementation. We are already looking forward to what the rest of the year brings from both new and existing customers! If you’re looking for ideas to kick-start your next project, check out the latest tips and trends that are taking the printing and signage world by storm:
1. Canva Bootcamp
Canva is a great design tool that is being utilized by both individuals and large companies to bring your projects to life with their free & paid versions. Our team can help you leverage your Canva projects and make sure they are print-ready for your next marketing initiative with our updated Guide To Canva. We’ll walk you through sizing your files, setting margins, sizing (and resizing) designs, and how to export your projects for our printers. You can also reach out to our expert team, and we can walk through many common questions and concerns to ensure your next print project is exactly what you are looking for!
2. Build Your Brand With Custom Packaging
Custom packaging is a great (and effective) way to take your brand to the next level. This doesn’t necessarily mean only creating custom boxes, but this could expand into stickers, gift bags, bottle labels, and so much more. These additional branded items help drive your customer loyalty, boost your brand visibility and enhance your overall brand experience. Not sure where to start or need ideas on how to adapt your current branding into labels, boxes, bags, and more? Check out our Pinterest to see some projects we have done in the past to get inspired!
3. Make Your Marketing Work For You
You’re spending marketing dollars on your print and signage materials, but are you leveraging their full potential? If items are on display on a table or easel, consider adding a QR code to take your customer to a custom landing page on your website with more information. Sending out direct mail? Have a personalized URL that is tailored to each recipient for better engagement tracking. You could even gamify your marketing materials with quizzes, scratch-offs or other challenges to boost your customer interaction with your brand. Ready to get going? Contact us to learn more or get a quote on your next project!
4. Update Your Promo Product Strategy
Whether you’re handing out pens, t-shirts, flyers, or anything in between — it’s important to consider the messaging and intention behind the promotion. A few questions to consider: Do these items align with your brand and brand values? Do they appeal to your audience? Are they sending the right message to your customers? Is the item making your customer a billboard, or are you embracing the subtle promotion? If these questions are making you rethink your current strategy — or maybe lack thereof (no judgment!) — you can contact us to discuss your ideas or check out our promotional catalog here.
Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition.
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If you have a current or prospective project, give our expert team a call to discuss what you’re looking for and how we can help!
