2023 is off to a great start for our clients, and the PIP Metro Indy team is excited to see how we can help companies like yours continue to grow. Whether you need assistance collaborating on a project, want to discuss different print and signage mediums, or need assistance with fulfillment, we are here to help your project from idea to completion. Plus, we’re keeping up on the latest trends and substrates to ensure your projects stand out from the crowd.
Here are the top 4 industry trends on the horizon for Q2 of 2023:
1. Newsletters Are Back
Printed newsletters are back in full swing! Whether it’s a small postcard, a multiple-page booklet, or anything in between, a printed newsletter is a great way to advertise news and updates to your customers. If your audience isn’t tech-centric, this is a great way to catch their attention if they aren’t actively searching the Internet for you. You can offer exclusive deals, promote your services, provide information, and much more – all in a cost-effective package. We’d love to help you make the most impact and stand out from the competition with a refreshed newsletter; give our expert team a call to schedule a discovery meeting and see how we can assist.
2. Personalization Garners More Results
Everyone likes to feel special and have a unique campaign targeted to their name or household. This small detail can be a quick eye-catching way to stand out from your competitors’ communications whether they be through digital or printed means. The extra touch of personalization is a great way to show your audience that you are interested in the customer and their needs, not just their company or industry at large. If you have any questions about how to personalize your next direct mail or marketing campaign, please give our expert team a call to discuss your project’s specific needs. You can also check out our Pinterest to see items we have customized and personalized for other clients to gather ideas for your project.
3. Appearances Matter: Quality Over Quantity
Your clients and prospects are in a constant stream of companies trying to sell them one thing or another, so if a brand’s marketing efforts aren’t worth their time, they’re moving on. A great way to stand out is creating quality materials that show your company’s time and dedication to providing a great product to your customers. Whether you choose a high-quality paper, create visually stunning images, spend time crafting the perfect promotional item, or built a unique marketing kit, clients are looking for something that stops them in their tracks to look closer at your brand. P.S. it’s 2023 – avoid printing blurry logos or graphics if you can! If you want to discuss designs or ideas for an upcoming project, give our expert team a call!
4. Booklets For All Occasions
We’ve been working with many customers looking to refresh their booklets for capabilites, conference materials, training materials, and much more.These are a great way to showcase your products and services to potential customers in a professional way that can be highly customized. Since nearly every business can utilize a booklet in some way, we anticipate more customers will be turning to booklet-based marketing materials. We offer both small and bulk quantities, making booklets a great fit for any budget or project size. PIP Metro Indy offers a wide variety of bindery options to best suit your design and end goal for the booklet. If you need some inspiration or have ideas for your next custom booklet project, give our expert team a call to see how we can help.
Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition. If you are looking for some additional inspiration, check out our Pinterest for examples of past projects we’ve completed.
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If you have a current or prospective project, give our expert team a call to discuss what you’re looking for and how we can help!
