2023 is coming to a close, and what an eventful year it has been. PIP Metro Indy saw an overall resurgence in print and signs this year, as well as a large influx of some unique project requests! We are very grateful to be a part of your company’s marketing and sales efforts; we appreciate you continuing to choose our team. We’ve had a blast keeping up on the latest tips, trends, and turnaround times this year to help you stay ahead of the game and continue meeting your deadlines, and we’re ready to kick off 2024 the same way! To help you and your team continue growing, here are the top 4 industry trends on the horizon for Q1 of 2024:
1. New Year, New You
The new year is a perfect time to refresh your brand, your logo, or even your entire marketing kit. Keeping a consistent brand and using standard colors will help your customers recognize your brand quickly and easily when they are making purchasing decisions. When thinking of your new branding, simple is better. This will ensure your key values and services come across clearly through digital and print advertising. We’d love to help you make the most impact with your next new or refreshed branding campaign; give our expert team a call to schedule a discovery meeting and see how we can assist.
2. Personalization is Power
Did you know that PIP Metro Indy can customize each printed piece with a name, title, or other personalization as you see fit? You can use this for custom newsletters, bulk orders of name tags, or even a custom coupon offer — the options are endless! These special touches can help differentiate you from the competition and gain new customers along the way. You can also check out our Pinterest to see other print projects we have customized and personalized for other clients to gather ideas for your project.
3. Intentional Promotional Items
Giving away swag or handouts can be a great way to keep your brand on the minds of both current and potential buyers, but you’ll want to make sure it’s worthwhile for your end user and cost-effective for your company. Some things to think about include:
- How will your customer use it?
- Will it stay on their desk or somewhere visible?
- Is there an action you want them to take once they receive this item?
- What buyer persona are you giving this to?
- Is there a certain budget you anticipate your buyer persona will spend that equates to the level of promotional item you are giving them?
- Does this item relate back to your company or a service you offer?
While these are just a few examples of questions to consider, the answers can greatly swag your promotional item decisions. Choosing intentional promotional items is a collaborative effort with your team and our promo experts. You can give our expert team a call if you would like to discuss your next project, bounce ideas off of us, or get initial pricing.
4. Pick Your Bindery Solution
Did you know that PIP Metro Indy has a wide range of bindery solutions for your projects? From everyday bindery like coil-bindery and saddle-stitching to a more “serious” look with perfect bindery or case bindery, we can customize nearly any printed product with a finishing touch. This is a great way to add a professional touch to your presentations, conference supplies, keepsakes, brand identity guides and so much more. Check out our wide variety of bindery options to best suit your design and end goal for your projects. If you need some inspiration or have ideas, give our expert team a call to see how we can help.
Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition. If you are looking for some additional inspiration, check out our Pinterest for examples of past projects we’ve completed.
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If you have a current or prospective project, give our expert team a call to discuss what you’re looking for and how we can help!
