2024 has kicked off with a bang! PIP Metro Indy saw a large surge of clients updating their marketing materials for the new year, as well as leverage some innovative and creative marketing techniques to continue growing their business. We love staying on top of the current trends and techniques to help your business stand out from the competition, and we’re excited to see how you’ll implement these ideas in your next marketing campaign. Check out the top 4 industry trends we’ve identified that will set the tone in Q2 of 2024:

1. Review Existing Marketing Materials

Whether you’ve recently gone through a brand refresh or you are just looking to get more prints made, we recommend a thorough review of your marketing materials. This could just be a quick skim of your already completed prints to check consistency across the board, including your logo, advertising copy, colors, etc. You could also review the quality of your printed materials. Are the logos crisp? Are there any typos or grammar mistakes? Should the photos be updated to more current ones? Taking the time to check these items will save you money in the long-run from having to reprint or repurchase due to inconsistency or quality. We’d love to help you get the best bang for your buck with your next new or existing marketing materials; give our expert team a call to schedule a discovery meeting and see how we can assist.

2. Up Your Tradeshow Game

Tradeshows, events, expos and much more are finally back in full swing with what feels like a new event every day! These outlets are a great way to promote your brand and hand out new marketing assets to current and potential customers. Adding some additional special touches to your booth or table can really help you stand out from the competition, including feather flags, pop-up banners, tabletop displays, tents, backdrops and much more. Don’t know where to start? Check out our Pinterest to see other signage and tradeshow assets we’ve customized and personalized for other clients to gather fresh ideas for your project.

3. Utilize Direct Mail Campaigns

While we’re bummed USPS postage prices have increased, there are still SO many ways a mailing campaign can positively impact your business or your next sales goal. If you already have an existing customer base, you can send your audience information on a new product, a discount code, special feature, or anything in between. If you are looking to expand your customer base, we can help you purchase a mailing list with specific buyer details, or we can help craft an EDDM (Every Door Direct Mail) campaign to the zip codes of your choice. To get started, you can give our expert team a call if you would like to discuss your next mailing project, bounce ideas off of us, or get initial pricing. 

4. Get Inspired

Looking to tackle a new project or get some ideas of what other companies have done? We have an extensive collection of mockups and previous projects we’ve completed that you can check out our Pinterest! Not seeing something you’re looking for, or not sure where to get started? Let us know how we can help and what resources we can provide by dropping a message to our team.

Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition.

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If you have a current or prospective project, give our expert team a call to discuss what you’re looking for and how we can help!

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