As we’re officially halfway through 2024, this is a great time to check in and see what printing and signage solutions have really made an impact with both our customers and their customers. We’ve worked with some incredibly innovative teams that are on the cutting edge of design and marketing, and we’re thrilled to have been a part of their campaign. We’re thrilled to share with you the top 4 industry trends we’ve identified that will set the tone in Q3 of 2024:
1. Introduce Your Brand Refresh
Last quarter, we talked about taking time to do a brand refresh of your marketing materials. From updating logos to fixing typos to updating photos — nothing should be off limits for an annual review to keep up with the times. Now that these marketing materials are up-to-date, it’s time to show them off! Our team can help turn your ideas into reality with new business cards, flyers, brochures, postcards, office signage, promotional products, and much more. We can talk through the printing process from idea to implementation so you can get the most value out of your revived brand. Give our expert team a call to schedule a discovery meeting and see how we can assist.
2. Upgrade Your Client Experience
Whether you are meeting a prospective client for the first time or checking in on a long-time partner, having a handful of quality leave behind items can leave a huge impression and garner positive brand association. Not sure what we mean? If you are giving a presentation, consider having a set of your notes in a custom pocket folder with your business card and custom sell sheets to hand out at the start of the meeting. Alternatively, if you are following up with an existing customer, presenting them with a handwritten thank-you note or giving them a customer appreciation coupon can go a long way in maintaining your customer base. These are small touches that make customers come back time and time again. Not sure where to start? Check out our Pinterest to see some projects we have done in the past to get inspired!
3. Summertime Swag
Swag has, and likely will always be, the easiest way to connect consumers to your brand. I mean, who doesn’t love getting free stuff? It has longevity, it can be useful to everyday life, and it keeps your branding around to a whole new market of potential customers. Summer is a great season to get in the swag game with a wide variety of outdoor and warm weather options. Some favorites include: water bottles, sanitizer, lip balm, pet water bowls, beach towels, and even picnic baskets! We have thousands of products to serve as a canvas for your logo and branding, so there’s a solution for every need and price point. Contact us to learn more or check out our promotional catalog here.
4. Upgrade your Event Signage
With the warmer weather rolling into Q3, there’s still plenty of time to take advantage of the opportunity to display outdoor signage, especially for events. Whether you’re coordinating a farmers market, graduation open house, a community garage sale, or anything in between, your signs need to be catchy enough to grab the attention of your audience quickly. A popular option is a series of smaller yard signs along a major roadway that lead up to one large welcome sign at your event for a bigger impact. Check out our Pinterest to see other signage assets we’ve customized and personalized for other clients to gather fresh ideas for your project.
Our team is here to support you and find the best solution for any of your upcoming projects. We’re keeping an eye on the latest trends in printing and signage to keep our customers on the cutting edge to stand out from their competition.
You can also subscribe to our newsletter to stay up to date on the latest PIP Metro Indy news!
If you have a current or prospective project, give our expert team a call to discuss what you’re looking for and how we can help!
